Affiliates are coming under increasing scrutiny from regulators keen to rein in opportunistic advertising practices, as well as online gaming operators suddenly held accountable in some jurisdictions for the actions of their advertising partners.
 
GamblingCompliance helps both affiliates and operators to understand an evolving regulatory landscape, learn from recent enforcement actions, and assess which marketing practices are appropriate in the territories they target.

See below for GamblingCompliance’s coverage of regulatory developments affecting the affiliates industry.

Danish Online Gambling Association Calls For Tougher Stance On Affiliates

11th Aug 2017 | Written by: Elisa Grabbe
The Danish Online Gambling Association has called on regulators to consider stricter affiliate liability rather than focusing on gambling operators as an “easy target”.

European Regulatory Net Tightens Around Gambling Affiliates

8th May 2017 | Written by: David Altaner
The regulatory net is tightening around online gambling affiliates and it is just a matter of time before they have to meet costly financial industry compliance standards, one executive has...

UK Fines Operator Over Misleading Ads, Affiliate Inattention

3rd May 2017 | Written by: David Altaner
The UK Gambling Commission has broken new ground by not only issuing its first financial penalty against an online gambling operator for misleading advertising but also by holding the company...

Dutch Regulator Targets Affiliates In Advertising Crackdown

26th Apr 2017 | Written by: Elisa Grabbe
The Dutch Gaming Authority has clamped down on websites running advertising for unlicensed gambling offerings in what it described as a “massive action”.

Gambling Affiliates Said to Skirt Data Protection Laws

30th Nov 2016 | Written by: David Altaner
Online gambling affiliates typically flout data protection laws by not asking questions about the customer lists that they buy, one marketer has said.

UK Data Regulator Targets Gambling Affiliates Over Spam

11th Nov 2016 | Written by: David Altaner
The UK Information Commissioner’s Office (ICO) said it is targeting more than 400 affiliate marketing companies believed to be improperly using people’s personal data to promote online gambling...

Regulatory Pressure Building For Online Gambling Affiliates

20th Jun 2016 | Written by: David Altaner
Online gambling affiliates and suppliers can expect a sharply growing regulatory burden unless they respond to pressure to conform to advertising, marketing and social responsibility codes, lawyers...

U.S. Regulators Loosen Licensing Reins On Affiliates

2nd Jul 2015 | Written by: James Kilsby
Nevada will no longer require all online poker affiliates to apply for a state gaming license, according to recently passed legislation.

Dutch-Facing Operators Seek To Rein In Affiliates To Avoid Licensing Backlash

1st Jul 2014 | Written by: David Altaner
Dutch-facing online gambling operators have agreed to try to rein in affiliates who might be violating agreements made with regulators in the run-up to licensing.

Business Briefing: Affiliates Feel The Squeeze

1st Apr 2014 | Written by: Scott Longley
Affiliate marketing has come under the spotlight in the wake of the XL Media flotation and comments from major online gambling operators about the effectiveness of outsourcing search engine...

Affiliates Squeezed As Online Operators Tamed by Taxes, Regulation

18th Jul 2013 | Written by: David Altaner
Online gambling companies’ efforts to move from a buccaneering dot.com world to one constrained by country-by-country regulation are forcing big changes on affiliates, experts say.

Poker Affiliates In Line For U.S. Licensing Scrutiny

23rd Jul 2012 | Written by: James Kilsby
U.S. regulators, starting in Nevada, appear set to apply formal licensing scrutiny to one of online gambling’s most tried-and-tested marketing channels, a shift in global approaches to Internet...

PAGCOR Setback As Court Grants New Injunction To Thunderbird Resorts Affiliates

24th Jun 2011 | Written by: Martin John Williams
A Manila court on Thursday granted two affiliates of international casino operator and hotelier Thunderbird Resorts Inc an indefinite injunction against attempts by the Philippine Amusement and...

Affiliates Face Squeeze In Europe’s Regulated Markets

3rd Jun 2010 | Written by: James Kilsby
Tougher tax requirements, as well as stiffer restrictions around marketing in newly regulating markets such as France and Denmark, could see online gaming affiliates cleave to offshore operators,...

Affiliates Implicated In Dutch Internet Gambling Tax Mystery

18th Sep 2008 | Written by: James Kilsby
Uncertainty surrounding new online gambling tax legislation passed in Holland last week has led legal observers to suggest that it could be the owners of affiliate websites that are the most at...

UK Gambling Commission Unshackles Affiliates From Remote Licensing Confusion

19th Mar 2008 | Written by: John Watson
The Gambling Commission has issued new advice on the problematic definition of ‘remote gambling equipment’ under the 2005 Gambling Act. Certain equipment or data storage facilities, if located in...

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