Affiliates are coming under increasing scrutiny from regulators keen to rein in opportunistic advertising practices, as well as online gaming operators suddenly held accountable in some jurisdictions for the actions of their advertising partners.
 
GamblingCompliance helps both affiliates and operators to understand an evolving regulatory landscape, learn from recent enforcement actions, and assess which marketing practices are appropriate in the territories they target.

See below for GamblingCompliance’s coverage of regulatory developments affecting the affiliates industry.

Affiliates Should Not Be Shocked By Rough Treatment, Lawyer Says

14th Sep 2017 | Written by: David Altaner
Stung after being dumped by a top UK online gambling operator, online gambling “super affiliates” suggested they would welcome regulation or even licensing, and promised to set up a trade...

Affiliate Ads Earn Sky, 888, Ladbrokes Black Marks with Regulator

13th Sep 2017 | Written by: David Altaner
Sky Betting & Gaming, 888 Holdings and Ladbrokes were all rebuked today by the UK advertising regulator for “socially irresponsible” promotions which the operators blamed on rogue affiliates.

Rogue Affiliates Embarrassed Us, Sky Bet CEO Says

13th Sep 2017 | Written by: David Altaner
Sky Betting & Gaming decided to kill its online gambling affiliate programme after it discovered rogue affiliates touted its brand on pornography and illegal sports-streaming sites, and others...

Buccaneering Affiliates’ Days May Be Numbered, Experts Say

11th Sep 2017 | Written by: David Altaner
Pressure on online gambling affiliates to meet tightening privacy and data protection rules could wipe out buccaneering “bottom feeders”, or the whole industry, experts have said.

Pivotal Months Ahead For Gambling Affiliates, Says Legal Expert

7th Sep 2017 | Written by: Joe Ewens
Gambling affiliates have entered an unprecedented period of uncertainty, as mounting regulatory pressures threaten to undermine what has long been an integral part of the online gambling industry....

888 Curbs Affiliates In The UK, Netherlands

6th Sep 2017 | Written by: David Altaner
888 Holdings is “managing” its affiliates in the UK and has cut its Dutch affiliate numbers drastically due to regulatory concerns, the company’s chief executive has said.

In ‘Brutal’ Move, Sky Bet Terminates Affiliate Programme

5th Sep 2017 | Written by: David Altaner
Sky Betting & Gaming has said it is ending its affiliate programme because managing the gambling lead generators “presents a significant risk to our business”, a step one online gambling...

Danish Online Gambling Association Calls For Tougher Stance On Affiliates

11th Aug 2017 | Written by: Elisa Grabbe
The Danish Online Gambling Association has called on regulators to consider stricter affiliate liability rather than focusing on gambling operators as an “easy target”.

European Regulatory Net Tightens Around Gambling Affiliates

8th May 2017 | Written by: David Altaner
The regulatory net is tightening around online gambling affiliates and it is just a matter of time before they have to meet costly financial industry compliance standards, one executive has...

UK Fines Operator Over Misleading Ads, Affiliate Inattention

3rd May 2017 | Written by: David Altaner
The UK Gambling Commission has broken new ground by not only issuing its first financial penalty against an online gambling operator for misleading advertising but also by holding the company...

Dutch Regulator Targets Affiliates In Advertising Crackdown

26th Apr 2017 | Written by: Elisa Grabbe
The Dutch Gaming Authority has clamped down on websites running advertising for unlicensed gambling offerings in what it described as a “massive action”.

Gambling Affiliates Said to Skirt Data Protection Laws

30th Nov 2016 | Written by: David Altaner
Online gambling affiliates typically flout data protection laws by not asking questions about the customer lists that they buy, one marketer has said.

UK Data Regulator Targets Gambling Affiliates Over Spam

11th Nov 2016 | Written by: David Altaner
The UK Information Commissioner’s Office (ICO) said it is targeting more than 400 affiliate marketing companies believed to be improperly using people’s personal data to promote online gambling...

Regulatory Pressure Building For Online Gambling Affiliates

20th Jun 2016 | Written by: David Altaner
Online gambling affiliates and suppliers can expect a sharply growing regulatory burden unless they respond to pressure to conform to advertising, marketing and social responsibility codes, lawyers...

U.S. Regulators Loosen Licensing Reins On Affiliates

2nd Jul 2015 | Written by: James Kilsby
Nevada will no longer require all online poker affiliates to apply for a state gaming license, according to recently passed legislation.

Dutch-Facing Operators Seek To Rein In Affiliates To Avoid Licensing Backlash

1st Jul 2014 | Written by: David Altaner
Dutch-facing online gambling operators have agreed to try to rein in affiliates who might be violating agreements made with regulators in the run-up to licensing.

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