Affiliates are coming under increasing scrutiny from regulators keen to rein in opportunistic advertising practices, as well as online gaming operators suddenly held accountable in some jurisdictions for the actions of their advertising partners.
 
GamblingCompliance helps both affiliates and operators to understand an evolving regulatory landscape, learn from recent enforcement actions, and assess which marketing practices are appropriate in the territories they target.

See below for GamblingCompliance’s coverage of regulatory developments affecting the affiliates industry.

New Year, New Buzz For Greek Online Licensing

14th Jan 2019 | Written by: Andrew Gellatly
Stalled since last summer, Greece’s tardy plans to offer permanent online gambling licences may be finally reaching their endgame as a completed 190-page plus list of regulations heads for public...

UK-Facing Affiliates Fear Renewed Regulatory Pressure In 2019

9th Jan 2019 | Written by: Joe Ewens
Affiliates are bracing for an attack from influential pressure group the Campaign for Fairer Gambling, as consumer discontent around partner marketing once again begins to simmer.

Belgian Regulator Naessens Creating Clarity Over Loot Boxes, Instant Lotteries

18th Dec 2018 | Written by: Joe Ewens in Brussels
In the first of a series of profiles of the world’s leading gambling regulators, GamblingCompliance has spoken to Belgian Gaming Commission director Peter Naessens about loot boxes, advertising and...

Belgian Law Enacts Near-Total Online Casino Ad Ban

8th Nov 2018 | Written by: Joe Ewens
Online casino operators will be all but banned from advertising in Belgium following the publication of a new royal decree, while online sports-betting providers escaped a full whistle-to-whistle...

Scrapped Polish Blacklist Expansion Could Return, Warns Privacy Watchdog

2nd Aug 2018 | Written by: Jaroslaw Adamowski in Warsaw
The Polish Ministry of Digital Affairs has scrapped plans to expand the country’s gambling blacklist, but campaigners fear that other ministries may yet resurrect the controversial project.

Gambling Commission Readies New Powers For Advertising Crackdown

1st Aug 2018 | Written by: Joe Ewens
The UK Gambling Commission has today announced new rules that will allow it to take faster and more impactful enforcement action against companies that breach advertising guidelines or consumer law.

Tax Hikes, Dire Warnings Added To Italian Advertising Ban

31st Jul 2018 | Written by: Nicola Tani in Rome
Escalating tax increases for gaming machines have been added to the latest version of Italy’s advertising-led Dignity Decree, along with a renewed commitment from government to “reorganise” the...

Social Media Giants Enforce Total Italian Ad Ban

30th Jul 2018 | Written by: Nicola Tani in Rome
Tech giants Google and Facebook have reacted swiftly to the introduction of a ban on all forms of gambling advertising in Italy, removing all traces of Italian-facing marketing well before the July...

Super-Affiliate Catena Defiant Despite Sweeping Italian Ad Ban

24th Jul 2018 | Written by: Scott Longley
A major investor in Catena Media insists the acquisitive super-affiliate will see no short-term financial impact from the gambling advertising ban in Italy, despite warnings from lawyers that all...

Practical Guide: Affiliates in Denmark

12th Jul 2018 | Written by: Delphine Chen
In Denmark, gambling operators often use affiliates to market their websites and the products they offer. Although this practice of subcontracting the marketing of gambling activities is a primary...

UK Advertising Regulator Brands Lottoland Powerball Jackpot Deceptive

4th Jul 2018 | Written by: Manisha Ganguly & David Altaner
The Advertising Standards Authority has today chastised Lottoland for not making it clear enough that if you win a bet on the US Powerball multi-state lottery, you will not be paid the headline...

Belgium’s Top Regulator Questions Strict Online Regime

6th Jun 2018 | Written by: Joe Ewens in Monte Carlo
Belgian Gaming Commission director Peter Naessens has called for a reappraisal of the country’s restrictive online gambling regime, in the wake of the EU’s Hungary ruling.

Affiliate Crackdown Drives Operators Towards Tracking Software

18th May 2018 | Written by: Manisha Ganguly
Amid fines for misleading ads and tough new advertising regulations across the gambling industry, operators are increasingly opting for automated solutions to keep control of their often wayward...

Fast-Growing LeoVegas Feels Regulatory Heat In UK, Norway

3rd May 2018 | Written by: David Altaner
Rapidly growing mobile operator LeoVegas is facing regulatory pressure in the UK and Norway, most recently being hit with a licence review and £627,000 penalty package in its largest market.

LeoVegas Hit With £627,000 Penalty Over Self-Exclusion, Ad Failures

2nd May 2018 | Written by: David Altaner
Stockholm-listed LeoVegas has been stung with a £627,000 penalty package by the UK Gambling Commission over self-exclusion and advertising failures.

UK Advertising Watchdog Maintains Dim View Of Matched Betting Websites

2nd May 2018 | Written by: Manisha Ganguly
The Advertising Standards Authority (ASA) has issued a second negative assessment of matched betting marketing practices in as many months, as it rules against previous complainant OddsMonkey over...

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