Affiliates are coming under increasing scrutiny from regulators keen to rein in opportunistic advertising practices, as well as online gaming operators suddenly held accountable in some jurisdictions for the actions of their advertising partners.
 
GamblingCompliance helps both affiliates and operators to understand an evolving regulatory landscape, learn from recent enforcement actions, and assess which marketing practices are appropriate in the territories they target.

See below for GamblingCompliance’s coverage of regulatory developments affecting the affiliates industry.

UK Advertising Regulator Brands Lottoland Powerball Jackpot Deceptive

4th Jul 2018 | Written by: Manisha Ganguly & David Altaner
The Advertising Standards Authority has today chastised Lottoland for not making it clear enough that if you win a bet on the US Powerball multi-state lottery, you will not be paid the headline...

Belgium’s Top Regulator Questions Strict Online Regime

6th Jun 2018 | Written by: Joe Ewens in Monte Carlo
Belgian Gaming Commission director Peter Naessens has called for a reappraisal of the country’s restrictive online gambling regime, in the wake of the EU’s Hungary ruling.

Affiliate Crackdown Drives Operators Towards Tracking Software

18th May 2018 | Written by: Manisha Ganguly
Amid fines for misleading ads and tough new advertising regulations across the gambling industry, operators are increasingly opting for automated solutions to keep control of their often wayward...

Fast-Growing LeoVegas Feels Regulatory Heat In UK, Norway

3rd May 2018 | Written by: David Altaner
Rapidly growing mobile operator LeoVegas is facing regulatory pressure in the UK and Norway, most recently being hit with a licence review and £627,000 penalty package in its largest market.

LeoVegas Hit With £627,000 Penalty Over Self-Exclusion, Ad Failures

2nd May 2018 | Written by: David Altaner
Stockholm-listed LeoVegas has been stung with a £627,000 penalty package by the UK Gambling Commission over self-exclusion and advertising failures.

UK Advertising Watchdog Maintains Dim View Of Matched Betting Websites

2nd May 2018 | Written by: Manisha Ganguly
The Advertising Standards Authority (ASA) has issued a second negative assessment of matched betting marketing practices in as many months, as it rules against previous complainant OddsMonkey over...

UK Advertising Regulator Rebukes Matched Betting Site Over Misleading Affiliates

21st Mar 2018 | Written by: Manisha Ganguly
The UK’s Advertising Standards Authority has criticised Profit Accumulator, a matched betting website, for misleading advertising and falsely impartial reviews.

UK-Canada Privacy Investigation Targets Affiliates

28th Feb 2018 | Written by: David Altaner
An international investigation led by the UK and Canada has found “significant” affiliate failures in compliance with rules on privacy and unsolicited communications.

No End In Sight To Turbulent Affiliate-Operator Relations

16th Feb 2018 | Written by: David Altaner
Online gambling affiliates are confused and unhappy with what they view as conflicting advice on how to conform to regulation in the UK and elsewhere, but attempts to organise and fight potentially...

KSA Asks EU Peers To Keep Online Operators Out Of Netherlands

5th Feb 2018 | Written by: David Altaner
The Dutch Gaming Authority (KSA) is asking other European Union regulators to urge their licensees to stop offering online betting and casino games to Dutch customers, even though the country’s...

LeoVegas Latest To Cut Links To UK Affiliates

11th Dec 2017 | Written by: Dan Townend
Mobile gambling specialist LeoVegas has become the latest operator to sever its links with affiliates in the UK after warning of its concerns that “compliance requirements are not easily met for...

GVC, Ladbrokes Coral In Talks Over Potential £3.9bn Bid

7th Dec 2017 | Written by: David Altaner
GVC Holdings and Ladbrokes Coral Group are in “detailed discussions” about an offer for Ladbrokes Coral which would tie its value to the outcome of a government review of stakes and prizes of fixed...

UK Operator Pays £100,000 For Not Fixing Misleading Ad

6th Dec 2017 | Written by: David Altaner
The UK Gambling Commission handed an online bingo and casino operator a £100,000 penalty after it did not fully comply with orders by the Advertising Standards Authority (ASA) to stop running a...

Belgian Affiliates Must Mount Last Gasp Defence, Says Legal Expert

2nd Nov 2017 | Written by: Joe Ewens in Berlin
The Belgian gambling industry will need to win last ditch constitutional arguments if it is to scupper government plans to restrict advertising radically and all but eliminate casino affiliate ads...

Practical Guide: Gambling Affiliates and the GDPR

9th Oct 2017 | Written by: Helena Regoli
Gambling affiliates have entered a period of particular uncertainty, and are coming under greater scrutiny from regulators across Europe. This practical guide provides an overview of the various...

New Jersey Issues Warning Over ‘Black Market’ Australia

9th Oct 2017 | Written by: James Kilsby & Tony Batt
Recent legal changes mean online gambling companies must stop any offshore business in Australia or lose their New Jersey licenses, but the situation in Turkey is not so clear, according to the...

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