Affiliates are coming under increasing scrutiny from regulators keen to rein in opportunistic advertising practices, as well as online gaming operators suddenly held accountable in some jurisdictions for the actions of their advertising partners.
 
GamblingCompliance helps both affiliates and operators to understand an evolving regulatory landscape, learn from recent enforcement actions, and assess which marketing practices are appropriate in the territories they target.

See below for GamblingCompliance’s coverage of regulatory developments affecting the affiliates industry.

Affiliates are responding to increased pressure by focusing on tighter compliance and improved dialogue with operators, but some are calling for legal action following Sky Bet and 888’s cut backs...
Stung after being dumped by a top UK online gambling operator, online gambling “super affiliates” suggested they would welcome regulation or even licensing, and promised to set up a trade...
Sky Betting & Gaming, 888 Holdings and Ladbrokes were all rebuked today by the UK advertising regulator for “socially irresponsible” promotions which the operators blamed on rogue affiliates.
Sky Betting & Gaming decided to kill its online gambling affiliate programme after it discovered rogue affiliates touted its brand on pornography and illegal sports-streaming sites, and others...
Pressure on online gambling affiliates to meet tightening privacy and data protection rules could wipe out buccaneering “bottom feeders”, or the whole industry, experts have said.
Gambling affiliates have entered an unprecedented period of uncertainty, as mounting regulatory pressures threaten to undermine what has long been an integral part of the online gambling industry....
888 Holdings is “managing” its affiliates in the UK and has cut its Dutch affiliate numbers drastically due to regulatory concerns, the company’s chief executive has said.
Sky Betting & Gaming has said it is ending its affiliate programme because managing the gambling lead generators “presents a significant risk to our business”, a step one online gambling...
The Danish Online Gambling Association has called on regulators to consider stricter affiliate liability rather than focusing on gambling operators as an “easy target”.
The regulatory net is tightening around online gambling affiliates and it is just a matter of time before they have to meet costly financial industry compliance standards, one executive has...
The UK Gambling Commission has broken new ground by not only issuing its first financial penalty against an online gambling operator for misleading advertising but also by holding the company...
The Dutch Gaming Authority has clamped down on websites running advertising for unlicensed gambling offerings in what it described as a “massive action”.
Online gambling affiliates typically flout data protection laws by not asking questions about the customer lists that they buy, one marketer has said.
The UK Information Commissioner’s Office (ICO) said it is targeting more than 400 affiliate marketing companies believed to be improperly using people’s personal data to promote online gambling...
Online gambling affiliates and suppliers can expect a sharply growing regulatory burden unless they respond to pressure to conform to advertising, marketing and social responsibility codes, lawyers...
Nevada will no longer require all online poker affiliates to apply for a state gaming license, according to recently passed legislation.

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