Affiliates are coming under increasing scrutiny from regulators keen to rein in opportunistic advertising practices, as well as online gaming operators suddenly held accountable in some jurisdictions for the actions of their advertising partners.
 
GamblingCompliance helps both affiliates and operators to understand an evolving regulatory landscape, learn from recent enforcement actions, and assess which marketing practices are appropriate in the territories they target.

See below for GamblingCompliance’s coverage of regulatory developments affecting the affiliates industry.

Escalating tax increases for gaming machines have been added to the latest version of Italy’s advertising-led Dignity Decree, along with a renewed commitment from government to “reorganise” the...
Tech giants Google and Facebook have reacted swiftly to the introduction of a ban on all forms of gambling advertising in Italy, removing all traces of Italian-facing marketing well before the July...
A major investor in Catena Media insists the acquisitive super-affiliate will see no short-term financial impact from the gambling advertising ban in Italy, despite warnings from lawyers that all...
In Denmark, gambling operators often use affiliates to market their websites and the products they offer. Although this practice of subcontracting the marketing of gambling activities is a primary...
The Advertising Standards Authority has today chastised Lottoland for not making it clear enough that if you win a bet on the US Powerball multi-state lottery, you will not be paid the headline...
Belgian Gaming Commission director Peter Naessens has called for a reappraisal of the country’s restrictive online gambling regime, in the wake of the EU’s Hungary ruling.
Amid fines for misleading ads and tough new advertising regulations across the gambling industry, operators are increasingly opting for automated solutions to keep control of their often wayward...
Rapidly growing mobile operator LeoVegas is facing regulatory pressure in the UK and Norway, most recently being hit with a licence review and £627,000 penalty package in its largest market.
Stockholm-listed LeoVegas has been stung with a £627,000 penalty package by the UK Gambling Commission over self-exclusion and advertising failures.
The Advertising Standards Authority (ASA) has issued a second negative assessment of matched betting marketing practices in as many months, as it rules against previous complainant OddsMonkey over...
The UK’s Advertising Standards Authority has criticised Profit Accumulator, a matched betting website, for misleading advertising and falsely impartial reviews.
An international investigation led by the UK and Canada has found “significant” affiliate failures in compliance with rules on privacy and unsolicited communications.
Online gambling affiliates are confused and unhappy with what they view as conflicting advice on how to conform to regulation in the UK and elsewhere, but attempts to organise and fight potentially...
The Dutch Gaming Authority (KSA) is asking other European Union regulators to urge their licensees to stop offering online betting and casino games to Dutch customers, even though the country’s...
Mobile gambling specialist LeoVegas has become the latest operator to sever its links with affiliates in the UK after warning of its concerns that “compliance requirements are not easily met for...
GVC Holdings and Ladbrokes Coral Group are in “detailed discussions” about an offer for Ladbrokes Coral which would tie its value to the outcome of a government review of stakes and prizes of fixed...

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