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Practical Guide: UK Rules Relating to Affiliate Activities, and Impact for Operators and Affiliates

This practical guide outlines in detail the regulations that are most relevant for the activities of affiliates and explains the impact of these regulations for both operators and affiliates, including the commercial consequences of infringement.

Operators are currently facing enormous regulatory pressure in relation to the actions of their affiliates in the UK, Europe and across the globe. In the UK, operators are directly liable for the actions of their affiliates, and recently there has been concrete action taken by the Gambling Commission against operators for breaches caused by affiliates. 

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