In April 2019, the Harm Reduction Journal published a study which examines the impact of gambling advertisements shown during sports events on young people.
According to the study, gambling advertising in the UK has increased rapidly since the Gambling Act 2005 came into force in 2007. The study claims the number of "sports" advertising gambling on television increased from 152,000 in 2006 to 1.39m in 2012. Further, the amount that gambling companies spend on advertising has also increased. In 2015, gambling companies spent £118.5m on television advertising, an increase of 46 percent since 2012.