Effect of Voluntary Limit-Setting on Gamblers' Loyalty

In April 2019, the International Journal of Mental Health and Addiction published online a study which examines the effect of voluntary limit-setting on gamblers’ loyalty.

In the study, the effect of voluntary limit-setting on player loyalty was evaluated over time using data provided by online gambling operator Kindred. Kindred offers a variety of online games including sports betting, bingo, slots, table games, live casino and other games such as keno and videogame-type games.

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