Two of Europe’s most prominent monopoly sports betting operators have put forward a code of practice for sports betting which looks set to be endorsed continent-wide but the timing, ahead of this summer’s controversial EU White Paper on sports funding, has raised questions about their motivations.
Finnish State lottery Veikkaus Oy and French State lottery La Française des Jeux last week drew up a new European code of conduct for sports betting, and the code was unanimously agreed following a vote by the 40 state lotteries which offer sports betting services at the recent European Lotteries Association general assembly meeting in Budapest.
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