Cross-Sell Helps PokerStars Break Top Three In Italian Online Casino

PokerStars’ side-step into sports betting has sparked renewed momentum in the group’s Italian-facing casino offering, with the poker giant moving up three places to third in the casino market share rankings during the third quarter.

According to data collected by news agency Agipro, Italian online casino revenue grew 36.8 percent year-on-year and 3.5 percent sequentially to €106.4m in the third quarter of 2016.

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