Payment providers hoping to capitalize on the United States' fledging mobile and online sports-betting market must be prepared to play an advocacy role in educating local policymakers and firms wary of the potential risks.
Joe Pappano, senior vice president and managing director of Worldpay Gaming, said that payments firms would need to be able to emphasize the safeguards in place to ensure the integrity of the nascent industry.
In states that legalize sports betting, the online and mobile channel is expected to account for two-thirds of sports-betting revenue, said Pappano, speaking on Thursday in a webcast accompanying the release of the acquiring giant’s 2019 Gaming Payments Report.
But to capitalize on that potential, outreach and engagement is critical.
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