William Hill Chief In U.S. Says ‘Brits Know Best’ Is Garbage

Even though he works for a British company, the man who has been called the face of sports betting in America erupted with nationalistic fury on Wednesday when asked if Europe’s sports betting technology is light years ahead of Nevada.

“This whole ‘Brits know best,’ thing is just a bunch of garbage,” said Joe Asher, an American who is president and CEO of William Hill US in Las Vegas.

“Everybody thinks we’re a bunch of idiots out in the desert,” said Asher, who also predicted the United States will become the largest sports betting market in the world.

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