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Video Game Publishers Pursue Loopholes, Mull Legal Action To Defend Loot Boxes

Major video game developers such as Activision Blizzard, for whom loot boxes and similar products now make up more than half of their revenue, are banking on legal uncertainty to protect against disgruntled gambling regulators.

Blizzard and others are taking drastic measures in parts of Europe and China to dodge regulatory action, which in the Netherlands could amount to fines of up to €830,000 or 10 percent of annual turnover, whichever is higher.

In an online forum post on August 27, Blizzard announced that it would prevent Belgian players of two of its most popular games from purchasing loot boxes with real money.

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