Veikkaus, Paf Feel Pain With Responsible Gambling Measures

Scandinavian gambling operators Veikkaus and Paf are expecting a hit to profits from responsible gambling measures, including player spending limits.

The Finnish gambling monopoly Veikkaus on Wednesday announced plans to add player identification to its slot machines by 2021 that will allow gamblers to set spending limits, a step that it expects will cost it up to €150m a year and cost the government as much as €36m in tax revenue.

The move follows pressure, including from the country's National Institute for Health and Welfare, calling for advertising restrictions similar to those on alcohol and tobacco.

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