- NFL eyeing in-play betting metrics to measure increased fan engagement
- Research shows 17 percent of fans active bettors, but 20 percent repelled by gaming
- Referendums prove popular support for sports wagering, BetMGM CEO says
As the National Football League (NFL) reached the halfway point Sunday of a season that has seen progress in the league’s cautious embrace of sports betting, a top league executive and several operator CEOs spoke about the mutually beneficial relationship the two share.
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