U.S. Sports Betting Goes Mainstream With NFL, Voter Backing

• NFL eyeing in-play betting metrics to measure increased fan engagement
• Research shows 17 percent of fans active bettors, but 20 percent repelled by gaming
• Referendums prove popular support for sports wagering, BetMGM CEO says

As the National Football League (NFL) reached the halfway point Sunday of a season that has seen progress in the league’s cautious embrace of sports betting, a top league executive and several operator CEOs spoke about the mutually beneficial relationship the two share.