U.S. Sports-Betting Execs Wary Of Potential Advertising Backlash

• FanDuel, DraftKings looking to avoid repeat of 2015 DFS backlash
• Penn Interactive head says company avoiding splashy ad buys
• Kindred mindful of "delicate balance" of US advertising

Executives from several sports-betting operators acknowledge that regulatory pushback to excessive advertising in the United States is a very real threat in the coming years as sportsbooks battle for market share.

As various operators continue to build up their marketing war chests, operators are noting the need to spend big to secure a meaningful share of major new markets coming online.