U.S. sports media companies such as ESPN may not be as eager to dive into betting as some think because senior executives will not relish the scrutiny that comes with gambling licensing, experts have said.
ESPN and other giant media companies would be powerhouse brands in U.S. sports betting, according to conventional wisdom since the U.S. Supreme Court opened the door for all 50 states to regulate wagering last May.
But ESPN is owned by Disney, and the CEO of Disney may not want to have his bank statements, mortgages and family connections raked over by state gambling regulators for relatively modest gains for such a huge corporation, according to Adam Greenblatt, CEO of Roar Digital, the joint venture of MGM Resorts International and GVC Holdings.
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