U.S. Casinos Challenged To Embrace Esports

Esports as a business in Las Vegas and Atlantic City is still in its infancy, but more casinos are creating venues to host competitive video game tournaments as a way to attract a younger demographic and their disposable income.

However, there is a catch.

Most of the money being spent at esports tournaments is not being fed into slot machines and electronic table games or turned in for chips at the poker room; instead it is being spent on hotel rooms, clubs, food and drinks.

Those spending habits are leaving many casino executives wondering what needs to be done to turn millennials into gamblers.

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