University Of Colorado-PointsBet Link Makes College A Gambling Affiliate

  • PointsBet partnership with University of Colorado includes $30 CPA fee
  • Colorado Division of Gaming says school not required to seek vendor license

A partnership between PointsBet and the University of Colorado (CU) has raised eyebrows, given deal terms that seem to make the school an affiliate marketer for the sports-betting operator.

PointsBet announced a partnership with CU’s athletic department in September, one of the first major deals to be announced between an operator and a Division 1 university. 

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