The UK’s advertising code watchdogs have launched a public consultation on amendments that would allow for children and young people to appear in adverts for lottery providers promoting their beneficiaries, such as children’s hospitals.
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) launched the consultation following discussions with the lottery sector that highlighted the “potentially disproportionate impact” of existing advertising rules.
The CAP said the current regime “can prevent some lottery advertisers from featuring the beneficiaries of their lottery funds in their advertising to an extent that may be overly strict, particularly children’s hospice lotteries”.
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