Collaborating with the industry to produce proposals for safer gambling is not "self-regulation" or the industry "marking its own homework", but more like invoking the principle of "polluter pays", the UK Gambling Commission chief executive has said.
CEO Neil McArthur has pushed back against claims that setting up industry groups for codes of conduct on game design and treatment of high-rollers means the regulator is becoming too close to the gambling industry.
He said that he understood scepticism about industry motives.
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