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UK MPs Call For Gambling Commission Oversight Of Video Game ‘Loot Boxes’

Opposition politicians have pressured the UK government to consider whether video game “loot boxes” should be treated as gambling products, as consumer sentiment rounds on the growing trend for random virtual goods.

The term “loot box” describes a digital treasure chest purchased inside a video game, which when opened awards the player a random item. The virtual goods themselves, which range from costumes to special abilities, are more or less likely to be paid out depending on a rarity assigned to each object.

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