UK, Italy Ad Restrictions Scythe Sky TV Revenue

As more operators announce their departure from the UK market over growing regulatory pressures, major broadcaster Comcast has revealed its Sky TV subsidiary has seen its ad revenue hit by restrictions in the UK and Italy.

Sky's pro forma revenue fell 4.2 percent in the third quarter of 2019, due in part to a 13.8 percent fall in advertising revenue to $446m, from £545m during the third quarter in 2018.

Comcast’s report claimed declining ad revenue reflected “an unfavourable impact from a change in legislation related to gambling advertisements in the UK and Italy, as well as overall market weakness”.

Italy’s “Dignity Decree” introduced a near total gambling advertising ban from July 14, 2018 and a gambling sponsorship ban from January 1, 2019.

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