UK Industry Warned Over Social Media Gambling Ads

The relationship between gambling advertising and social media has become the subject of renewed scrutiny in the UK, as government and regulators this week issued fresh warnings.

Leading the charge is the Advertising Standards Authority (ASA), which published new guidance today that is is designed to "protect children and young people from irresponsible gambling ads".

Although it makes no fundamental changes to existing ad rules, the ASA said it was "strengthening" those regulations.

It has told operators and social media platforms they must use data about a person's online interests and their browsing history to determine if they are likely to be under 18.

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