Affordability checks are a better way of reducing harm from gambling than the "blunt instrument" of drastic online gambling stakes cuts, a trade group executive has said.
With the industry taking a pasting this week from an informal parliamentary group's recommendation of imposing £2 stakes for online slots, officials are grappling with how to call attention to the ways it has responded to concerns.
The industry is testing a range of options including 20 trials of affordability checking tools and 40 trials of game features, said Wes Himes, acting chief executive of the newly-formed Betting and Gaming Council.
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