UK Affiliates Can Benefit From Responsible Gambling Focus, Says Executive

The uncharitable characterisation of affiliates as conveyor belts for churn and burn player acquisition undersells the role they can play in responsible gambling, according to one leading UK-based affiliate.

David da Silva, CEO of EasyOdds, said that after a player he has delivered to an operator decides to look for somewhere new to gamble, he expects them to return to his company to find a new deal.

EasyOdds views these customers as its players, belonging to the affiliate more so than any operator, which places it in the position to have a longer term view of a player’s gambling habits than anyone else in the gambling supply chain.

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