The Advertising Standards Authority (ASA) has issued a second negative assessment of matched betting marketing practices in as many months, as it rules against previous complainant OddsMonkey over a misleading blog from a supposedly profitable punter.
The regulator ruled that a diary advertisement on the OddsMonkey website with wording such as “guaranteed profits through matched betting each day” and including a target profit which the fictional character apparently exceeded for more than a year was misleading.
The blog writer also claimed to make “the majority of his money” from sports betting, casino and bingo offers.
A member of the public complained to the ASA that it was unclear whether a real customer or an employee of OddsMonkey was writing the blog.
To continue reading please log in or request a demo to speak to a member of the team.
Request a Trial
Click here to request a trial