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UK Advertising Watchdog Maintains Dim View Of Matched Betting Websites

The Advertising Standards Authority (ASA) has issued a second negative assessment of matched betting marketing practices in as many months, as it rules against previous complainant OddsMonkey over a misleading blog from a supposedly profitable punter.

The regulator ruled that a diary advertisement on the OddsMonkey website with wording such as “guaranteed profits through matched betting each day” and including a target profit which the fictional character apparently exceeded for more than a year was misleading.

The blog writer also claimed to make “the majority of his money” from sports betting, casino and bingo offers.

A member of the public complained to the ASA that it was unclear whether a real customer or an employee of OddsMonkey was writing the blog.

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