UK Advertising Standards Must Evolve, Say Regulators

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The UK has seen a marked improvement in gambling advertising standards in recent years, but more changes are needed, especially in the online space, leading UK regulators have said.

Politicians need to see groups such as the Betting and Gaming Council (BGC) promoting responsible gambling messaging or the industry could face a complete advertising ban in the future, warned Andrew Taylor, regulatory policy executive at the Advertising Standards Authority (ASA), speaking at the Responsible Marketing for Gambling Operators conference on Thursday.

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