UK Advertising Regulator Rebukes Matched Betting Site Over Misleading Affiliates

The UK’s Advertising Standards Authority (ASA) has criticised Profit Accumulator, a matched betting website, for misleading advertising and falsely impartial reviews.

The complaint, which was brought by competitor OddsMonkey and members of the public, accused the website of using its affiliates to falsely claim that their services were superior through apparently independent reviews, while explicitly accusing their competitors of being a scam.

Further, offers on its websites guaranteed a “sustainable income” of thousands, potentially casting gambling as an alternative to employment or financial security in the eyes of the ASA.

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