UK Advertising Guidelines Target ‘Bet Now!’ Marketing

UK-licensed bookmakers will soon no longer be able to make “Bet now!” promotions to market in-play betting services during football matches, even though QVC UK will still be free to flog jewellery or jumpers with time-pressured promotions.

What is the difference between “Bet now!” marketing from William Hill or actor Ray Winstone and bet365 and “Buy now!” on home shopping channels?

According to the Committees of Advertising Practice (CAP), the difference is the potential for addiction.

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