Twin River Acquires Bally's Brand From Caesars

Twin River Worldwide Holdings on Tuesday acquired the Bally's brand previously owned by Caesars Entertainment, in a deal at least one gaming analyst believes could lead to Caesars selling its Bally's casino in Las Vegas.

The acquisition will allow Twin River to maintain the Bally's name for the Atlantic City property that it separately agreed to purchase in April for $25m from Caesars and will enable the company to rebrand virtually all of its expanding portfolio of casinos under the Bally's name and logo.

Twin River, based in Lincoln, Rhode Island, owns and manages nine casinos in five states, with its deal to acquire Bally’s in New Jersey one of several pending transactions.

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