Swedish Gambling Advertising Declines Despite Call For Ban

Swedish gambling advertising spending fell almost 22 percent over the first 11 months of last year, even as its government minister made repeated calls for restrictions or a ban.

Gambling advertising declined 21.6 percent to 5.12bn Swedish krona (€485m) through to November last year, according to numbers compiled by Kantar Sifo and reported by Resume last week.

Five of the top ten biggest gambling advertisers, however, increased their spending, led on a percentage basis by government-owned Svenska Spel and ATG, with increases of more than 20 percent, according to the Kantar data.

The biggest overall spender, Kindred Group, reduced its outlay by 2.5 percent to SKK845,000, while Cherry cut spending by 36.4 percent.

To continue reading please log in or request a demo to speak to a member of the team.

Request a Trial

Click here to request a trial