Sweden Fines Lottery For Breaching Marketing Rules

The Swedish Consumer Agency has successfully prosecuted a lottery operator for breaching telephone sales and marketing rules, after customers received misleading sales pitches and invoices for purchases they never made.

The Patent and Market Court ruled that IOGT-NTO, a Swedish temperance movement which owns the Miljonlotteriet lottery, must pay a SEK500,000 “market disruption fee” to the state and the consumer agency’s litigation costs of SEK210,645.

The Swedish Consumer Agency had been seeking a penalty fee of SEK10m since it launched its case in December 2017. The ombudsman has not ruled out the possibility of an appeal to secure a larger fine.

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