Svenska Spel, Kindred, ATG Top Swedish Online Gambling Market

Svenska Spel led the Swedish online gambling market in the first nine months of 2019, with Kindred Group and horseracing monopoly ATG almost tied for second, according to VIXIO GamblingCompliance estimates.

Svenska Spel had an estimated 14.5 percent online market share in the first three quarters, at just over 1bn krona (€94m), followed by Kindred at 10.3 percent and SEK723m, and ATG at SEK720m, according to the estimates.

The top five is rounded out by LeoVegas at 8.6 percent or SEK603m, and bet365's sports betting unit at 7.4 percent and SEK521m.

VIXIO GamblingCompliance removed online racing and land-based revenue from Swedish Gambling Authority (Spelinspektionen) data released this week to formulate online estimates.

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