Tech giants Google and Facebook have reacted swiftly to the introduction of a ban on all forms of gambling advertising in Italy, removing all traces of Italian-facing marketing well before the July 2019 deadline.
A government decree, which entered the statute book on July 13 and is currently the subject of lively parliamentary discussion, outlaws “any form of advertising, even indirect, relating to games or betting with money prize", carried out "on any means, including at sporting, cultural or artistic events, on television or radio broadcasts, in daily and periodic press, all publications in general, billboards and the internet”.
According the decree, existing advertising contracts can be honoured until July 2019, one year after the ban was enacted.
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