Section 54 Of The CAP Code On Advertising.
BETTING AND GAMING
54.1 The gaming industry and the advertising business accept responsibility for ensuring that marketing communications contain nothing that is likely to lead people to adopt styles of gambling that are unwise.
54.2 Marketing communications should be socially responsible and should not encourage excessive gambling.
54.3 Care should be taken not to exploit the young, the immature or those who are mentally or socially vulnerable.