Russia’s government is proposing relaxed advertising rules for bookmakers in a bid to boost sports clubs and media companies ahead of the country hosting the 2018 FIFA World Cup.
The Ministry of Communications has drawn up amendments to Russia’s Federal Law on Advertising which would allow licensed bookmakers to advertise on radio and TV all day instead of the current 10pm-7am window.
Gambling adverts would also be allowed online and in magazines, lifting rules that have restricted them to specialist media.
The industry has particularly welcomed plans to allow partnerships and sponsorship deals with sports clubs and the chance to advertise in Russian stadiums.
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