Sky Betting & Gaming decided to kill its online gambling affiliate programme after it discovered rogue affiliates touted its brand on pornography and illegal sports-streaming sites, and others posted advertisements that got it hammered by regulators, Sky Bet’s chief executive has said.
An August rebuke from the Advertising Standards Authority (ASA) came courtesy of an affiliate plugging an alleged £296,000 win by a McDonald’s employee on Sky Bingo Casino.
“That was totally made up; it was fake news,” CEO Richard Flint said. “We couldn’t identify who the affiliate was. I just said, ‘forget it’.”