Player Recruitment Drive Pays Dividends For 888

UK-listed online gaming group 888 Holdings on Tuesday reported its sixth consecutive quarter of year-on-year top line growth, as “successful new customer recruitment and marketing initiatives” helped drive an 87.6 percent improvement in first quarter poker revenue.

For the three months ended March 31, 888 announced record quarterly net revenue of $94.4m, up 25.4 percent year-on-year and 3.6 percent sequentially from the previous record of $91.1m achieved in the final quarter of 2011.

While the group’s flagship casino product followed on from a successful 2011 by registering 26.3 percent year-on-year growth in net revenue to $42.2m, it was poker that caught the eye with net revenue of $21.2m, up 87.6 percent year-on-year and 14.6 percent sequentially.

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