Penn National Finds Its Media Partner In Barstool Sports

Penn National Gaming announced a sports-betting partnership with emerging sports-media powerhouse Barstool Sports on Wednesday, the latest in a series of casino and media tie-ups that are beginning to pique the interest of gaming regulators.

The Pennsylvania-based company acquired a 36 percent stake in Barstool for $163m in cash and convertible stock and will become Barstool’s exclusive gaming partner with rights to use the Barstool brand for online sports betting and internet gaming for up to 40 years.

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