Operators On Notice Over Affiliate Free-To-Play Games

Gambling operators must ensure that affiliate partners are not offering free-to-play games without age verification controls in place, the UK gambling regulator has warned.

In a letter sent to the industry late last week, the UK Gambling Commission reminded firms that it was their responsibility to monitor social games hosted on separate websites as part of their marketing deals.

The technicality of whether or not operators could be held liable for these free-to-play offerings has been a topic of debate within at least some corners of the industry.

The licence conditions and codes of practice (LCCP) state that remote licensees may only allow players to access free-to-play products after they have verified they are over the age of 18.

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