Operators Buckle Up For ‘Belt-And-Road’ Opportunities In Africa

The Chinese diaspora working on state-approved belt-and-road infrastructure projects in African countries have emerged as a key demographic for European and Asia-based betting brands looking to enter markets across the continent.

Among those firms tempted into Africa by both its existing potential and the growing Chinese population are Dafabet and 138.com. Both are known to be working in various African markets, while Betway is also a licensee in Ghana alongside German- and Austrian-facing operator MyBet.

They have recently been joined by largely Russian-facing sportsbook Parimatch.com, which recently entered the Tanzanian market.

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