Despite the early dominance of daily fantasy-turned-sportsbook operators FanDuel and DraftKings in the New Jersey online betting market, the beginning of the National Football League (NFL) season has seen a new group of undaunted challengers enter the ring.
The new class includes established international operators bet365 and Kindred’s Unibet, as well as Toronto-based sports-media company theScore.
In addition, two major operators already in the New Jersey market have re-launched with new brands and platforms – The Stars Group with its Fox Bet brand, and the joint venture of MGM Resorts International and GVC Holdings deploying BetMGM on GVC’s platform.
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