Minnesota Missing Out On iLottery Jackpot, Official Warns

A statutory ban on the Minnesota Lottery’s “eScratch” games remains an expensive lesson for a state agency still seeking new customers, according to an advisor to the lottery.

In February 2014, Minnesota became the first jurisdiction in the U.S. to launch “eScratch” games replicating instant lotteries online, having originally pitched the idea in Fall 2013, said Ben Freedland, senior advisor with the Minnesota Lottery.

“We were going to be the first in the country; it was going to be the greatest thing since sliced bread,” Freedland said, adding the lottery believed it was “going to make money hand over fist” and revolutionize the industry.

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