Media Companies Tout Various Approaches To U.S. Sports Betting

  • U.S. media companies diverge on sports-betting strategies
  • Some groups wary of taking ownership interest in sportsbooks
  • CBS Sports exec calls for go-slow approach to integration

As media companies continue to reach partnerships to capitalize on the burgeoning U.S. sports-betting market, the deals have shown that there are many different approaches they can employ.

Executives from several companies that have reached partnerships with sportsbook operators discussed the approaches their company took during a panel last week at the Sports Betting USA virtual conference.

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