Many UK Gambling Ads Still Have Direct Child Appeal, Report Says

More than one in ten gambling adverts targeted at the UK market contain content that appeals to children, according to new Gambling Commission-backed research.

Research previewed today by charity GambleAware suggests that between 2015 and 2018 the amount of gambling advertising and the money spent to create it rose consistently.

The report is being compiled by two consortiums, led respectively by research house Ipsos MORI and the University of Stirling’s Institute for Social Marketing.

Gambling ad spend was up on TV and radio across the period assessed, with lotteries and bookmakers making the largest outlay. Sports was the type of content most significantly associated with gambling advertising, both on TV and online, said GambleAware.

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