Loyalty, Bitcoin And Porn: Japanese Online Gaming Pushes Boundaries

  • Super-affiliates rule in online volume generation, but other channels are emerging
  • Younger users, some armed with Bitcoin, are shifting to different online products

Japans online gaming market suffers from restricted advertising space and is polarised between high-spending older players and emerging younger users, but is growing quickly and rewards careful investment, industry experts say.

Experts in online gambling, affiliate operations and marketing told the CasinoBeats Malta Digital conference on Wednesday that online gaming volume is expanding despite cultural, marketing and political challenges.

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