Italy's 'Zombie' Bookmakers Staggering Towards Market Exit

Italy’s radical tightening of its gambling regulations, underscored by a controversial advertising ban, is slowly smothering many foreign online bookmakers with licences in Italy.

According to official Ministry of Economy data seen by GamblingCompliance, a number of well-known international brands have become little more than so-called "zombie bookmakers", trading in near obscurity with little hope of improving their fortunes.

Two of those, Betway and Marathonbet, appear to be direct victims of Luigi Di Maio, leader of the ruling Five Star Movement and ghost-writer of the "Dignity Decree" that ushered in the ad ban.

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