Italian Market Grows, Unlicensed Ads Persist Despite Ban

The Italian advertising ban is not working, claim a group of angry online operators, who point to a growing market and little assessment of the prohibition’s impact on problem gambling.

Six months after the "Dignity Decree" banned almost all forms of gambling marketing in Italy, the country’s leading operators argue it has failed to meet the objectives laid out by politicians.

So far there have been no statistics published on problem gambling rates in Italy, said the operators, speaking at last week’s ICE trade show in London.

In the latest survey of gambling by the National Health Institute, dating back to October 2018, four out of five respondents said that advertising did nothing to encourage them to gamble anyway.

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