Illinois Gaming Board Moves To Make Sports Betting Co-Branding Rule Permanent

  • Illinois Gaming Board approves filing co-branding rule as proposed permanent rule
  • IGB administrator says co-branding rule is “lawful, faithful to text of Sports Wagering Act”
  • Move benefits PointsBet in short-term, most national sports betting operators in long-term

Despite the objections of the state’s most influential gaming company, Illinois regulators doubled down Thursday on a rule that would permit co-branding for sports wagering platforms.

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