Gambling Affiliates Decide Licensing Not So Bad After All

Online gambling affiliates are coming to accept, or even embrace, mandatory licensing — a concept roundly rejected by the traditionally swashbuckling industry only a few months ago. 

One executive who works with affiliates said he thought licensing in Romania, the European pioneer of affiliate licensing, is not demanding, as it basically only involves registration plus a modest annual fee.

"If I was an operator, I would be keen on working with an affiliate that is licensed," said Marcos Oliveira, chief affiliate officer of Clever Advertising Group.

Operators already keep affiliates on a tight leash, especially in the UK, Oliveira said.

Oliveira and other executives were speaking at last week's CasinoBeats Malta Digital conference.

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