Increased advertising opportunities permitted under the 2005 Gambling Act are keenly awaited by the UK gambling industry but less liberal legislation that will continue to apply in Northern Ireland threatens to dampen the overall effect.
Despite some of the doubt over policy from Whitehall since Gordon Brown took over as Prime Minister, the 2005 Act will still allow gambling operators far more freedom to advertise their services once it comes into force on September 1. However, operators and broadcasters putting the finishing touches on advertising campaigns are being warned that they may be forced to comply with more restrictive legislation in Northern Ireland if those campaigns stretch beyond the borders of England, Scotland and Wales.
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